If you’re a fan of the new Muji store near Yonge + Dundas Square (and why wouldn’t you be) then you should definitely check out this article which offers insight into the non brand and why they do what they do.  It seems so simple that the everyday items of our lives should be functional, affordable and beautiful but for many products this is just not the case.  I’m even more in love with Muji and all that they stand for.