Graphic design is the art and practice of creating visual content to communicate messages. It involves combining elements like typography, imagery, color, and layout to produce materials that inform, inspire, or captivate audiences.

Branding is the process of creating and managing a brand’s identity. It involves defining a brand’s values, personality, and visual identity to differentiate it from competitors and build a lasting connection with customers.

The visible elements of a brand, such as logo, color palette, typography, and design style. It represents how a brand wants to be perceived.

Creating a unique symbol or design that represents the brand.

Environmental graphics involve the creation of visual elements within built environments to enhance the user experience, convey information, and establish a sense of place.

Includes directional signs, identification signs, and informational signs that help people navigate and understand a space. Effective signage combines clear typography, symbols, and colors to ensure legibility and usability.

Uses branded elements like logos, colors, and graphics to reinforce a company’s identity within its office spaces. This can include wall graphics, branded furniture, and digital displays.

Uses graphics to create inviting and branded environments in retail stores, restaurants, and hotels. This can include wall murals, custom signage, and themed decor.

Wayfinding is the process of determining and following a path or route between an origin and a destination. It involves using visual, auditory, and tactile cues to guide people through a physical space.